DIGITAL / PRINT / DESIGN
I contributed front-end and back-end development for this Jindilli Beverages Wordpress website. The website assists in introducing their award-winning macadamia milk, Milkadamia, to the Australian market.
The organization needed a site update that reflected the charm and beauty of the 125 year old landmark building. It also had to adhere to current organizational style guidelines. The redesign allows for alternate backgrounds that showcase the beauty of the theatre and the shows that grace the stage. I was the website designer for this project within a Taproot Foundation team.
Magazine Design and Development
NAD Ministerial wanted to create a digital publication based upon its retiring Pastors DVD resource. Called allows pastors to continue to receive a valuable media-rich resource, but in a timelier fashion and in a much more interactive way. The app was created for iOS devices, Kindle Fire, and Android devices. I am responsible for conceptualizing and composing the artwork for articles, magazine design and layout, interactive programming, and set-up and publishing of issues to the various stores.
I’m a multidisciplinary designer, that takes pride in knowing clients can trust me with their brands. I have the ability to understand their vision for a project and execute it smoothly. I am able to assist clients with their challenges and find creative, efficient, and thus cost-saving solutions. I am passionate about forging meaningful client-designer partnerships that enable organizations to reach their goals.
Magazine Design and Development
This is the second publication in the NAD Ministerial Library. This publication supports pastors and their families and aids in helping them connect and address issues they may face in ministry. The app was created for iOS devices, Kindle Fire, and Android devices. I am responsible for conceptualizing and composing the artwork for articles, magazine design and layout, interactive programming, and set-up and publishing of issues to the various stores.
Milkadamia Poster and Table Tent
This B2C series was created for coffee house vendors serving, Jindilli Beverages' Milkadamia. For the poster, I wanted to create a coffee house feel and display the foaming richness of the product so the view is a downward perspective. It also highlights some key attributes of the award-winning product and by adding macadamia nuts to the layout it speaks to the uniqueness and makeup of the product.
The table tent complements the poster and shows the customer the milk in it usage.
Frooze Balls Packaging
Alive Foods Limited, a company based in New Zealand that produces healthy snack options wanted to revamp its packaging. They liked the look and feel of the old packaging, but it failed to properly showcase the product. They wanted to add a cutout to the packaging to remedy this. I created dual circles to mirror the front label and the shape of the product. Mid panel placement was the best area for the circles because you can see the product all the time with virtually no visibility of the white of the inside packaging.
Other improvements include:
• The top band was brought down to accommodate hanging
• Icons were added to highlight product benefits
• U.S. Nutrition panel was added for U.S. sale.
Images courtesy of Alive Foods Limited
Milkadamia B2B Flyer
This is a flyer that is included in shipments from vendors of Milkadamia to the businesses they supply (e.g., coffee houses). We wanted a clean feel and the emphasis to be on the macadamia nuts, which differentiates this milk from others on the market.
Milkadamia B2C Flyer
This piece was created for in-store handout when introducing the milk to local markets that carry the product. We wanted to highlight the look of the milk and that it is a macadamia-based product, while keeping in-line with other marketing materials.
AAFS Identity Redesign
Arab American Family Services, AAFS, is a non-religious, non-political, not-for-profit organization providing assistance to the cultural and linguistic needs of Arab Americans. The client felt a need to redesign the logo because the original didn’t convey the warmth of the organization or its stakeholders. It lacked emotion which was emphasized by the stick people. They wanted something that would be memorable and capture the essence of their brand which is empowering, hopeful, and connected to the Arab American community. The flame I created is a reflection of the focus of AAFS. It represents bringing hope and enlightenment to families. Father, mother, and child are represented in silhouette to form a warm flame. The color palette used conveys the warmth, vibrancy and passion of the founders and the organization. The acronym was customized to complement the shapes of the flame.
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"Aisha has done many graphic projects for us
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Molly Gould, COO, PT On Call, PS
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always impressed by her ability to understand my vision for a project and execute it flawlessly. She is a valuable asset to any project I have, and easily one of the best designers I have had an opportunity to work with."
Vince Williams, Vice President of Sales and Marketing, Sermonview
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